Let’s face it: It’s always tricky to detangle hair in the morning, especially right after a shower. All that shampooing and rinsing can totally turn your mane into a knotted mess, setting you up for an early wrestling match with your strands. (Relate?)
But while it’s true that hair is most fragile when it’s wet, you’ll find that most hair experts still recommend detangling your locks while damp versus when it’s dry. The reason? Wet hair allows your tools of choice to glide on more easily. That said, it is crucial to do so with extra care (and maybe with a bit of conditioner to aid in the detangling process) since wet strands are more prone to breakage than dry strands.
So can I brush my hair when it’s wet?
Now, that is the question. The truth is: Most brushes—especially those with low-quality bristles—tend to snag and pull hair, resulting in unnecessary damage and hair fall. Even worse: They can be painful! This is precisely why it’s usually recommended that you use your fingers or a wide-toothed comb to detangle, as the loose spaces in between allow for a more delicate glide.
That is, until Wet Brush, a.k.a. a revolutionary hair brand, invented the miraculous brush that goes by the same name, and which has been widely successful in the global scene. As the name suggests, Wet Brush products can be used when hair is wet, all while being 100% safe and gentle.
Here, we put them to the test versus cheaper and generic brushes.
Watch this video:
The Wet Brush Magic
What makes Wet Brush products special? Simply put, it’s the technology.
Fact: They’re the only hair tools in the world that feature the unique IntelliFlex™ bristles, which allow you to detangle your locks—whether wet or dry, curly or straight, thick or fine—without any pulling, snagging, or tugging. (Literally!) Meanwhile, the exclusive SofTips™ on top of the bristles massage the scalp to stimulate circulation at the follicle, and are gentle enough for sensitive scalps so there’s no pain or scratching.
This revolutionary technology, coupled with the brand’s super stylish designs, are also the reasons why Wet Brush is a bit more pricey than your average hair tools. The investment is so worth it, though. Not only do you get healthier hair with no tangles, no split ends, and less breakage, your morning hair routine is also made easier and more enjoyable. No more ouchies!
Check out Wet Brush‘s latest styles:
For detangling + smoothening:
Shop now: Wet Brush Pro Detangler Organic Swirl – Teal Swirl, P699
The original Wet Brush gets a stylish upgrade with beautiful organic swirl patterns. Plus: The ergonomically advanced design features finger rests and a rubberized EasyGrip handle for more comfort and control—even when hands are wet.
For detangling + heat styling:
Shop now: Wet Brush Pro Flex Dry – Teal Ombre, P599
This flexible-headed brush has an open-vented design that allows moisture to be removed from the hair faster, speeding drying time. Its OmniFlex brush head flexes in every direction to contour to scalp. (Its bristles are heat-resistant, too!)
Shop now: Wet Brush Tourmaline Blowout Brush – Medium, P899
Brush to perfection with this innovative styling tool:This features a tourmaline ionic barrel that adds shine and reduces static and flyaways, giving you an ultra-smooth finish. It comes in three sizes: Small, Medium, Large.
For dull/rough hair:
Shop now: Wet Brush Pro Shine Enhancer Maintain – Snake, P899
This brush is made from 100% Natural Boar and exclusive IntelliFlex® bristles that gently detangle while spreading your hair’s natural oil, creating vibrant luster and instant shine. Bonus: It also works great in evenly distributing dry shampoo.
Shop more innovative hair helpers from Wet Brush here.