Everything You Need To Know About Sarah Geronimo’s POP Studio Makeup

By Amorfia Team,

Secret’s out: There’s a new celebrity beauty line causing a frenzy online, and it’s not surprising to see why. Pop Star Royalty Sarah Geronimo recently unveiled the latest “pop” project that she’s been working on, which—surprise, surprise—is actually a makeup line! Aptly called POP Studio (see what they did there?), the brand is a collaboration between Sarah and iFace, Inc., the same company that brought you Nadine Lustre’s Lustrous.


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Intrigued yet? Here are five fast facts about this newest entry to the local beauty scene, which you can now shop here at Amorfia!

1. It combines Sarah’s two loves: makeup and music.

The name already clues you in on the creative theme behind the brand, and yup, it’s a play on all things music. The product names include terms such as hits, covers, tones, duets, tempo, and more. Lipstick shades are individually called Hits, the 3-piece lippie set is called a Chorus, while the 6-piece set is a Choir. Cute!

Amorfia Exclusive: Sarah hams it up for the cam at the campaign shoot for the brand.

Fall in love with the stunning shades of the POP Studio Hits – Matte Lipstick & Lip Balm, P249 each.

2. These beauty items are double-duty.

Makeup lovers, you can now downsize your kikay kit with this brand’s two-in-one makeup items that can take you from day to night. Designed for multi-hyphenate women (and men), these products are guaranteed to give you on-the-go versatility with hardworking formulas. This reflects the two sides to Sarah’s persona, too: She can be gorgeously au naturel one minute, and then transform to the ultimate pop princess once she hits the stage!


Get a gorgeously sculpted look with the blendable powders of the POP Studio Tones 02 – Blush & Contour, P349.


Flaunt picture-perfect skin in a snap with the POP Studio Covers 02 – Foundation Stick & Liquid Concealer, P349.


3. Each item costs less than P400.

You can totally hoard these cosmetics minus the guilt, thanks to the budget-friendly prices—but without sacrificing the quality, too. The cheapest item in the 28-piece initial lineup is the POP Studio Intro 01 – Moisturizing Primer, P199, a luxe, silky cream that enhances skin’s radiance. We’re swooning over these practical and pretty buys as well:

The dual-ended POP Studio Majors 01 – Brow Pencil & Brow Mascara, P299, lets you score fierce or natural-looking arches.

The CD-inspired POP Studio Notes 01 – Day to Night Eyeshadow Palette, P399, features nine ultra wearable shades. Choose from two palettes.


4. There’s a launch event on May 31, and you can be a part of it!

Calling all Popsters! See Sarah in the flesh at the big launch.

As a special treat to fans, POP Studio is giving you access to the launch event on May 31, 2019, happening at the New Frontier Theatre in Quezon City, and featuring Sarah G. live! Take note: You can only get the free tickets when you buy from Amorfia from May 27 to 28, 2019. Limited tickets are available.

Here are the details:
* Every purchase of the POP Studio Album Set worth P1,999 entitles you to 1 VIP Ticket (Standing Area)
* Every purchase of the POP Studio Choir Set worth P1,199 entitles you to 1 Loge Ticket (Lower Balcony)
* Every purchase of the POP Studio Chorus Set worth P649 entitles you to 1 Balcony Ticket.

5. Bonus: You can win POP Studio makeup from Amorfia.

…and get a chance to see Sarah at the launch, too!

Get ready to meet your new BFF a.k.a. #YourBeautyFriendForever.

is giving away one POP Studio Album Starter Set with a free VIP Ticket and one POP Studio Choir 6-piece Lipstick Set with a free Loge Ticket. For details on how to join, check out our Facebook and Instagram accounts. Contest runs until May 29, 2019 only, so hurry!

Shop POP Studio makeup here. Follow @beautybeatph and @popstudioph on Instagram for updates.


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The Amorfia Team