Amorfia Hot List: 10 Local Makeup Products We’re Loving Right Now

By Amorfia Team,

Why splurge on expensive imported brands when the local makeup industry has much to offer? It’s a fact, BBs: In the recent years, we’ve seen a massive growth in the local cosmetic market, with new brands burgeoning left and right, and old brands continuously reinventing—and only growing bigger and stronger. 

Here at Amorfia alone, you can already browse and shop several much-loved local brands, including a Filipino-led collab with an international beauty giant! Boasting high-quality formulations but with accessible price points, these products are definitely worth a try. 

Check out this list of our current local faves, all specifically formulated for the modern Filipina.

POP Studio Matte Lipstick and Lip Balm,
P249 each


What’s to love? Aside from having Pop Star Royalty Sarah Geronimo’s stamp of approval, the gorgeous colors (there are now 10 in all!), luxe texture, and soft-matte finish of these lippies can rival that of international brands—without breaking the bank. Plus, it comes with a bonus balm infused with nourishing shea butter for extra healthy-looking lips.


Fashion 21 Contouring Kit, P325


What’s to love?
 This sculpting trio lets you score a high-fashion contour on a budget, thanks to its ultra fine, blendable pigment. This drugstore palette features two contour powders (a lighter and a darker shade) and one highlighter powder, all matte for a natural-looking effect. Multitasking tip: You can also use the shades as eye shadow or as brow powder.


Ellana Mineral Cosmetics Loose Mineral Foundation With Jar, P798

What’s to love? If you’re not a fan of loose foundation formulas, this mineral version will change your mind. No need to worry about looking like a cakey mess—the super smooth powder is easily buildable (up to full coverage), and leaves skin with a flawless, semi-matte finish that sets to a dewy natural look. Bonus benefit: It’s got built-in SPF 16 to protect from environmental stressors. Use it as your all-over base or dust on face to set/retouch makeup.

Lustrous Shimmer Cream – Hera, P599


What’s to love? All eyes were on BYS and Nadine Lustre’s zodiac-inspired lippies when Lustrous first dropped, but we think this product is highly underrated. (FYI: It’s so gorge!) Hera is stunning iridescent pink liquid illuminator that instantly gives skin a luminous glow, like an insta-filter for striking radiance. The lightweight, silky texture allows easy blendability for a natural “lit-from-within” glow.


EB Advance BB Foundation Stick, P260

What’s to love?
 Perfect for lazy gals or beauty junkies on the go, this affordable BB stick lets you perfect your skin or cover up imperfections in a flash, providing light to medium coverage that lasts all day. The creamy formula is friendly to skin, too, helping ward off dryness and smoothen any roughness.


Kris Matte Liquid Lipsticks, P255 each


What’s to love? Everything in the Kris Aquino x Ever Bilena collab is made to flatter Pinays, so it’s no wonder we can’t get enough of her lippies—especially this one! The lightweight liquid wears super comfortably on lips and leaves a gorgeously intense pigment with a non-drying matte finish.

Our fave shades: Life (soft pink) and Love (red)


Lustrous Brow Kit – Espresso, P599

What’s to love? If you’re looking for a brow powder that can let you achieve both soft and bold brows, this is it. The buildable color comes in two shades for optimum versatility, letting you add natural fullness and shape to your brows without looking overdone. Apply with a dry brush for a subtle effect or go heavy-handed with a wet brush for a stronger look.


Careline Graph-Ink Liner, P165

What’s to love? Statement graphic eyes are made easy with this high-precision felt-tip eyeliner that delivers intensely black pigment. The formula is also smudge-proof and waterproof, so no need to worry about touch-ups.


POP Studio Backups 01 Makeup Wipes, P149

What’s to love? For the price, you get ~100~ sheets of clean-on-the-go towelettes. That’s up to three months’ worth, if you’re going to use one each day! Each fresh-smelling sheet is soaked with a gentle makeup remover that effectively removes all traces of face and eye makeup—anytime, anywhere. A must-have in every purse!

Careline Play to Slay Palette, P275


What’s to love? This palette is such a steal! For less than P300, you already get 12 eye shadow shades, two blushes, and one highlighter—in fun, flattering shades that can complement multiple skin tones, and can be worn whatever the season. You can totallly rock this during summer and the holidays!

What’s your favorite local find on Amorfia?

Shop more makeup picks here!


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We’re back!


Hey, BBs!

Guess what? We’re now ready to accept your orders again!

However, in light of the ECQ, we can only cater to Metro Manila customers for now via Grab, Lalamove, or Angkas Padala. Our partner courier remains non-operational as of the moment, but we hope to resume nationwide deliveries soon!

Delivery rates vary per location and depending on the availability of riders, and so we ask for your patience and understanding in case of any delays. Alternatively, you can also opt to have your package/s delivered after the ECQ. 

If you have any questions, you can e-mail us at

Stay safe and shop online!

The Amorfia Team