For many years, the name Regine Velasquez-Alcasid has been synonymous with impressive vocal prowess. Hailed as the one and only Asia’s Songbird, she’s been wowing audiences since the 1980s, and remains a true icon to this day—the original birit queen.
But did you know she is also a kikay queen? Recently named as the new face of beauty giant BYS, Regine leads the brand’s new “Reign” campaign, which is all about being your own expert: how to reign with power through makeup. And she couldn’t be more perfect for the role!
A beauty expert in her own right, she’s been doing her own makeup since she started out in the biz, and is perfectly capable of transforming herself from a low-key wife/mom to a stage-ready diva—all with a few swipes and brush strokes. No glam squad needed.
Check out our fun chitchat with the Queen Regine herself, where she spills all about her beauty rules (kilay is life!), talks about her current obsessions, and flaunts a secret talent: putting on lipstick while singing a tune. (We dared her!)
Watch the video here:
One of our key takeaways? Foundation is key. Regine believes in the power of a good base for a long-lasting, flawless look. She prefers and recommends one that’s buildable and light, yet still offers the coverage that you need.
BYS Crème Foundation with Sponge, P699
Regine swears by this buildable cream foundation for all-day flawlessness.
Cop the queen’s look by shopping BYS beauty essentials here.
Video by Angela Gonzalvo.